Wherever you are in the app development lifecycle, key to our shared mission is maintaining the safety and integrity of Google Play as a trusted source of high quality apps for users to find and experience apps and games to enjoy. To support this effort and keep an even playing field for developers, Google Play has policies in place about what is and isn’t allowed on Google Play.
Google Play Policy
Start learning
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Get started with Google Play policy
Learn what Google Play policies cover and how to stay up to date on policy changes.
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Understand Google Play's Families policies
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
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Comply with Google Play's Spam and Minimum Functionality policies
Learn more about Google Play’s Spam and Minimum Functionality policies and see examples of app behavior to avoid.
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Understand Google Play's location permissions policies
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
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Comply with Google Play's deceptive behavior policies
We’re committed to protecting user privacy and providing a safe and secure environment for our users. Apps that are deceptive to our users are strictly prohibited. As a developer, your apps must comply with Google Play's deceptive behavior policies.