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Academy for App Success


Tools and best practices to improve discovery and game quality

Google at GDC 2019


Live Events
  • Mobile Developer Day replay

    Replay videos covering tools and best practices to help build a successful mobile games business on Google Play.

    • Increase discovery with Google Play Instant

      Google Play Instant provides rich, native experiences at the tap of a button or web link. People can experience your app without upfront installation, which opens up a higher level and quality of engagement. By creating an instant app...

      • Duration 8m
      • 4.0
      • Intermediate
    • Maximize pre-launch momentum with pre-registration

      Before you launch a new game or app, it's important to build excitement and awareness about your new titles. Pre-launch marketing is increasingly popular for major game launches on mobile.  To help developers capitalize on this momentum, pre-registration on Google...

      • Duration 5m
      • 4.0
      • Beginner
    • Choose the right targeting and distribution

      You can choose the countries, devices, and programs in which you want your app to be available. You will learn how to configure price, country, and device distribution, along with the benefits and requirements of distributing apps through Google Play...

      • 5.0
    • Evaluate your app's technical performance

      When an app crashes, fails to respond, or renders slowly, your users notice. An internal Google study found that half of one-star reviews on Google Play mentioned app stability and bugs. With Android vitals, you can identify opportunities to improve...

      • 4.3