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294 results returned
  • Tell your app or game story with screenshots

    Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.

    • Duration 9m
    • Rating 4.7
    • Beginner
  • Select a feature graphic

    To help attract more users to your app and drive more installs, it is important that your graphics convey your app's or game's experiences, highlight your app's core value proposition, and tell a brand story.

    • Duration 12m
    • Rating 4.7
    • Beginner
  • Select an icon for your app or game

    As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.

    • Duration 6m
    • Rating 4.6
    • Beginner
  • Build privacy-friendly apps

    When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.

    • Duration 13m
    • Rating 4.7
    • Beginner
  • Preview: Create a Google Play store listing

    Your Google Play store listing is a critical component to attract new users. When creating your store listing, keep in mind the specifications, requirements, and best practices to increase your chances of success on Google Play.

    • Duration 8m
    • Rating 4.0
    • Beginner
  • Develop for Western Europe

    When developing your app for users in Western Europe, keep in mind the market opportunities in this region, cultural considerations when localizing the UI, and experiments to find the best store listing for your app.

    • Duration 5m
    • Rating 4.6
    • Beginner
  • Go Global: Latin America

    Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.

    • Path
    • Rating 4.8
    • Beginner
  • Grow your userbase in Latin America

    Learn what to consider when designing campaigns for Latin America, localization and how it impacts your ability to grow your business in this region, and how to build relevant and effective campaigns for your app.

    • Duration 4m
    • Rating 4.3
    • Beginner
  • Earn in Latin America

    Latin America is a fast growing market for Android developers. Learn the monetization opportunities in Latin America, forms of payment available in the region and how you can promote them to boost sales, and pricing strategies to earn maximum revenue.

    • Duration 4m
    • Rating 4.8
    • Beginner
  • Develop for Latin America

    The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.

    • Duration 5m
    • Rating 4.2
    • Beginner
  • Maximize game revenue with price discrimination

    To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.

    • Duration 7m
    • Rating 4.7
    • Beginner
  • Drive game revenue with merchandising strategies

    How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.

    • Duration 9m
    • Rating 4.6
    • Beginner
  • Privacy by design

    Learn about best practices for building and distributing privacy-friendly apps.

    • Path
    • Rating 5.0
  • Know your meaningfully retained users

    To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.

    • Duration 6m
    • Rating 4.8
    • Beginner
  • Create retention metrics that actually reflect your app

    An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.

    • Duration 6m
    • Rating 4.6
    • Beginner
  • Develop for Japan

    This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Shape user segment strategy to prioritize resources

    Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.

    • Duration 7m
    • Rating 4.6
    • Beginner