Theresa Khuu, Google Play and Android Product Marketing Manager, explains the July 2022 Play new policies on Exact Alarm Permission, Better Ads Experiences, Flag Secure Requirement, VPN Service permission, updates on Subscriptions, Health Misinformation, and clarifications on Made for Ads,...
As a developer, subscriptions on Google Play provide you with flexible tools to create, manage, and sell subscriptions. Subscriptions allow users to purchase access to a set of digital benefits within your app.
This course is designed to help you learn: What are the monetization opportunities in Southeast Asia? What forms of payment (FOP) are available in Southeast Asia and how can you promote them to boost sales? What pricing strategies should I...
With over 2 billion active Android devices globally, more and more developers are looking for new markets to expand. If you’re looking to succeed in Southeast Asia, a fast-growing market that spends as much as 1.5x more time on the...
If you’re looking to succeed in Japan, one of the largest mobile app and gaming markets, these courses will cover strategies to make your content relevant across development, marketing and growth, and monetization.
Southeast Asia is a large and diverse region that spans 10 countries, with a population of over 630 million. With a rapid increase in disposable income and in smartphone ownership, Southeast Asia represents a significant opportunity for you to launch...
This course is designed to help you learn: What are the benefits of developing for Southeast Asia? How can I localize my app or game development to Southeast Asia?
As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.
An app description is the most vital information about your app’s functionality and content that's visible to users. Learn what content to include in your app description, common policy violations to avoid, and strategies for writing great descriptions.
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
To help attract more users to your app and drive more installs, it is important that your graphics convey your app's or game's experiences, highlight your app's core value proposition, and tell a brand story.
Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.
When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.
Your Google Play store listing is a critical component to attract new users. When creating your store listing, keep in mind the specifications, requirements, and best practices to increase your chances of success on Google Play.
When developing your app for users in Western Europe, keep in mind the market opportunities in this region, cultural considerations when localizing the UI, and experiments to find the best store listing for your app.
