Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
Todas las actividades
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Set up in-app products
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Design for all users
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
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Comprende los estándares de los anuncios y las compras directas desde la aplicación para apps aprobadas por profesores
Si decides monetizar tu app con anuncios, promociones cruzadas o compras directas desde la aplicación, sigue las prácticas recomendadas. Cualquier comportamiento de anuncios que pueda resultar manipulador, engañoso o confuso para los niños podría provocar que no se apruebe tu app.
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Declaración de los permisos y las divulgaciones integradas en la app
Google Play ofrece una plataforma valiosa a los desarrolladores para que muestren contenido adecuado para la edad y de alta calidad para toda la familia. En Google Play nos comprometemos a brindar un entorno positivo y seguro para los niños y...
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Manage countries where your app is available
Learn how to manage and update your app’s availability per country, and discover best practices for country targeting in testing.
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Lanzamiento
Conoce las prácticas recomendadas para publicar y lanzar tu app o juego en Google Play.
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Launch
Learn the best practices for publishing and releasing your app or game on Google Play.
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Test your app or game
Testing can be a valuable step for your app, whether you have a production app and are preparing an update, or you have a new app and are looking to gather pre-launch feedback. You’ll learn about the different test methodologies,...
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Prueba tu app o juego
Aprende a aplicar las prácticas recomendadas para las fichas de Play Store, cumplir con nuestras políticas relacionadas con las fichas de Play Store, administrar las traducciones de las fichas y configurar experimentos en fichas de Play Store para determinar qué cambios en las...
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