Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
All Activities
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Best practices for your Google Play store listing preview assets
Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. You'll learn how to use best practices for text and graphics that make up your store listing,...
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Understand Google Play's Families policies
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
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Google Play Store Listing certificate study guide
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
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Select your target audience and content settings
Learn the steps to define your target audience and content settings, how to respond to the target audience and content questionnaire, and how the Google Play team reviews apps related to the Families policies and processes.
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Play Console features
Learn the Play Console features to help you grow your business on Google Play.
