アプリやゲームのアイコンを選択する
アプリアイコンはユーザーが最初に目にする画像であるため、アプリの魅力を十分に伝えられるようなグラフィック デザインを作成することが重要です。ここでは、効果的なアプリアイコンを作成してインストール数を増やす方法と、アプリアイコンのどのような特性がその魅力を高めるかについて学びます。
すべてのアクティビティ
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フィーチャー グラフィックの選択
より多くのユーザーをアプリに引きつけ、インストール数を増やすには、使用するグラフィックが、アプリやゲームの特長を正しく表し、アプリの主な価値提案を強調し、ブランド ストーリーを効果的に伝えるものであることが重要です。
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Select a feature graphic
To help attract more users to your app and drive more installs, it is important that your graphics convey your app's or game's experiences, highlight your app's core value proposition, and tell a brand story.
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Engage potential users with your app or game description
An app description is the most vital information about your app’s functionality and content that's visible to users. Learn what content to include in your app description, common policy violations to avoid, and strategies for writing great descriptions.
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Build privacy-friendly apps
When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.
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Preview: Create a Google Play store listing
Your Google Play store listing is a critical component to attract new users. When creating your store listing, keep in mind the specifications, requirements, and best practices to increase your chances of success on Google Play.
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Develop for Western Europe
When developing your app for users in Western Europe, keep in mind the market opportunities in this region, cultural considerations when localizing the UI, and experiments to find the best store listing for your app.
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西ヨーロッパをターゲットにしたアプリ開発
西ヨーロッパのユーザー向けにアプリを開発する場合は、これらの地域における市場機会、UI をローカライズする際の文化的配慮、アプリの最適なストア掲載情報を見つけるためのテスト機能についてよく理解しておく必要があります。
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Go Global: Latin America
Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.
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Earn in Latin America
Latin America is a fast growing market for Android developers. Learn the monetization opportunities in Latin America, forms of payment available in the region and how you can promote them to boost sales, and pricing strategies to earn maximum revenue.
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Grow your userbase in Latin America
Learn what to consider when designing campaigns for Latin America, localization and how it impacts your ability to grow your business in this region, and how to build relevant and effective campaigns for your app.
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Develop for Latin America
The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.
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Drive game revenue with merchandising strategies
How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.
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Maximize game revenue with price discrimination
To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.
