Go Global: Japan
If you’re looking to succeed in Japan, one of the largest mobile app and gaming markets, these courses will cover strategies to make your content relevant across development, marketing and growth, and monetization.
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Go Global: Southeast Asia
With over 2 billion active Android devices globally, more and more developers are looking for new markets to expand. If you’re looking to succeed in Southeast Asia, a fast-growing market that spends as much as 1.5x more time on the...
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Engage potential users with your app or game description
An app description is the most vital information about your app’s functionality and content that's visible to users. Learn what content to include in your app description, common policy violations to avoid, and strategies for writing great descriptions.
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Select a feature graphic
To help attract more users to your app and drive more installs, it is important that your graphics convey your app's or game's experiences, highlight your app's core value proposition, and tell a brand story.
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Select an icon for your app or game
As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.
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Showcase your app or game with a preview video
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
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Tell your app or game story with screenshots
Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.
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Build privacy-friendly apps
When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.
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Preview: Create a Google Play store listing
Your Google Play store listing is a critical component to attract new users. When creating your store listing, keep in mind the specifications, requirements, and best practices to increase your chances of success on Google Play.
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Develop for Western Europe
When developing your app for users in Western Europe, keep in mind the market opportunities in this region, cultural considerations when localizing the UI, and experiments to find the best store listing for your app.
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Go Global: Latin America
Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.
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Earn in Latin America
Latin America is a fast growing market for Android developers. Learn the monetization opportunities in Latin America, forms of payment available in the region and how you can promote them to boost sales, and pricing strategies to earn maximum revenue.
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Grow your userbase in Latin America
Learn what to consider when designing campaigns for Latin America, localization and how it impacts your ability to grow your business in this region, and how to build relevant and effective campaigns for your app.
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Develop for Latin America
The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.
