Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
Todas as atividades
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Set up games reporting in Google Analytics
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Medir dados e analisar seu jogo com o Google Analytics
Aprenda sobre metas, métricas e KPIs para jogos e como medir e analisar esses dados com o Google Analytics.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Sobre as políticas de permissão de localização do Google Play
Conheça as práticas recomendadas para cumprir as políticas do Google Play de localização do dispositivo, minimizar o uso de permissões de localização e responder a Declaração de permissões no Google Play Console.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Design for all users
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Permissões declaradas e divulgações no app
O Google Play oferece uma plataforma completa para que os desenvolvedores possam exibir conteúdo de alta qualidade com classificação indicativa adequada a toda a família. O Google Play tem o compromisso de proporcionar uma plataforma positiva e segura para...
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Conformidade com as políticas de Spam e recursos mínimos do Google Play
Saiba mais sobre as políticas de Spam e recursos mínimos do Google Play e veja quais comportamentos de app precisam ser evitados.
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Introdução às práticas recomendadas de segurança para apps
Se você faz parte de uma equipe, está nas suas mãos defender melhores práticas de segurança na empresa e encontrar maneiras de concretizar a visão definida para seu produto sem prejudicar o direito do usuário a uma experiência segura. Saiba...
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
