Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
Todas as atividades
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Design for all users
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Comply with Google Play's Spam and Minimum Functionality policies
Learn more about Google Play’s Spam and Minimum Functionality policies and see examples of app behavior to avoid.
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Manage countries where your app is available
Learn how to manage and update your app’s availability per country, and discover best practices for country targeting in testing.
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Sobre as políticas de permissão de localização do Google Play
Conheça as práticas recomendadas para cumprir as políticas do Google Play de localização do dispositivo, minimizar o uso de permissões de localização e responder a Declaração de permissões no Google Play Console.
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Get started with Google Play policies
Learn what Google Play policies cover and how to stay up to date on policy changes, and get tips to stay on the right side of Google Play policies.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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Understand ad & in-app purchase standards for Teacher Approved apps
Follow the best practices if you choose to monetize your app with ads, cross-promos, or in-app purchases. Any ad behavior that might manipulate, deceive, or confuse children could result in your app not being approved.
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Permissões declaradas e divulgações no app
O Google Play oferece uma plataforma completa para que os desenvolvedores possam exibir conteúdo de alta qualidade com classificação indicativa adequada a toda a família. O Google Play tem o compromisso de proporcionar uma plataforma positiva e segura para...
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Medir dados e analisar seu jogo com o Google Analytics
Aprenda sobre metas, métricas e KPIs para jogos e como medir e analisar esses dados com o Google Analytics.
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Introdução às práticas recomendadas de segurança para apps
Se você faz parte de uma equipe, está nas suas mãos defender melhores práticas de segurança na empresa e encontrar maneiras de concretizar a visão definida para seu produto sem prejudicar o direito do usuário a uma experiência segura. Saiba...
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Fix issues with your app's visibility
Many factors may impact your app's visibility on Google Play. Learn how to diagnose when your app has issues with visibility and discoverability, and the actions you need to take if your app receives a warning notice.
