Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
Todas as atividades
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Design for all users
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Permissões declaradas e divulgações no app
O Google Play oferece uma plataforma completa para que os desenvolvedores possam exibir conteúdo de alta qualidade com classificação indicativa adequada a toda a família. O Google Play tem o compromisso de proporcionar uma plataforma positiva e segura para...
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Manage countries where your app is available
Learn how to manage and update your app’s availability per country, and discover best practices for country targeting in testing.
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Set up in-app products
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
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Expandir seus negócios relacionados a apps com assinaturas
A venda de acesso a conteúdo ou recursos por assinatura proporciona um fluxo de receita mais regular para seu app.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Introdução às práticas recomendadas de segurança para apps
Se você faz parte de uma equipe, está nas suas mãos defender melhores práticas de segurança na empresa e encontrar maneiras de concretizar a visão definida para seu produto sem prejudicar o direito do usuário a uma experiência segura. Saiba...
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Increase discovery with Google Play Instant
Increase discovery and engagement of your Android app or game by creating an instant experience that users can directly access on Google Play, Google Search, social networks, and anywhere else you share a link.
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Get started with your Google Play developer account
To publish apps on Google Play, you need a Google Play developer account. Learn how to set up a Google Play developer account, keep your account protected, and manage notifications and information within the Google Play Console.
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