Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
Todas as atividades
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Comply with Google Play's Spam and Minimum Functionality policies
Learn more about Google Play’s Spam and Minimum Functionality policies and see examples of app behavior to avoid.
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Sobre as políticas de permissão de localização do Google Play
Conheça as práticas recomendadas para cumprir as políticas do Google Play de localização do dispositivo, minimizar o uso de permissões de localização e responder a Declaração de permissões no Google Play Console.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Expandir seus negócios relacionados a apps com assinaturas
A venda de acesso a conteúdo ou recursos por assinatura proporciona um fluxo de receita mais regular para seu app.
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Understand Google Play's location permissions policies
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
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Conformidade com as políticas de Spam e recursos mínimos do Google Play
Saiba mais sobre as políticas de Spam e recursos mínimos do Google Play e veja quais comportamentos de app precisam ser evitados.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Design for all users
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
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