Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
All Activities
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Comply with Google Play's Age Restricted Content and Functionality Policy
As a developer, you must ensure that your app complies with Google Play’s rules for protecting minors. This course will show you how Google Play’s Age Restricted Content and Functionality policy applies to certain app categories designed for adult users...
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Understand Google Play's Families policies
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
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Best practices for your Google Play store listing preview assets
Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. You'll learn how to use best practices for text and graphics that make up your store listing,...
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Get started with Google Play policy
Learn what Google Play policies cover and how to stay up to date on policy changes.
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