All Activities
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Build Teacher Approved apps for Google Play
When it comes to kids’ apps, there's a lot to take into account to ensure they’re fun, usable, and appropriate for the target age group. That’s why we consulted with academic experts to develop a framework for rating high-quality apps...
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Empower users to feel in control of app use
The global scale of Android and the diversity of its users creates a unique opportunity for developers to have a positive impact. Apps and games can be designed to deliver solutions to many different social impact problems, such as: health,...
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Earn revenue with a flexible monetization strategy
There are multiple monetization options available on Google Play. Learn about the options available to you and how you can combine them to create a strategy that maximizes your app’s revenue.
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Build meaningful app communities
Building meaningful app communities can increase the chances that a user will return to your app. This course will give you an insight into the techniques to use to deepen user experience through techniques like utilizing social connections, offering rewards...
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Identify predictive patterns to prevent user churn
Users don’t disengage with your app overnight. There are often usage patterns that lead up to user's dormancy and then churn. Learn how to identify early churn predictors to prevent other users from churning.
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Declare your use of device location data
To protect user privacy, Google Play needs to understand the content of your app and store listing elements if you use device location data. Provide details about your app features using device location data, and certify your compliance with Google...
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Comply with Families policies and program requirements
When you're designing a great experience for children and families, it's important to keep in mind the policies and requirements that help Google Play build a safe and high-quality place to discover apps and games.
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Showcase your app’s safety practices with the Data safety section
The Data safety section is designed to help users better understand the privacy and security practices of apps and games. Learn the best practices and requirements for completing the Data safety form, and how it can affect your app.
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Go Global: Western Europe
High smartphone penetration and Android adoption in Western Europe present an opportunity for developers who localize their content to the nuances of this market. Suppose you’re looking to succeed in Western Europe, a fast-growing market with over 200M mobile players....
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Google Play PolicyBytes - July 2022 Policy Updates
Theresa Khuu, Google Play and Android Product Marketing Manager, explains the July 2022 Play new policies on Exact Alarm Permission, Better Ads Experiences, Flag Secure Requirement, VPN Service permission, updates on Subscriptions, Health Misinformation, and clarifications on Made for Ads,...
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Offer app subscriptions as part of your monetization strategy
As a developer, subscriptions on Google Play provide you with flexible tools to create, manage, and sell subscriptions. Subscriptions allow users to purchase access to a set of digital benefits within your app.
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Earn in Southeast Asia
This course is designed to help you learn: What are the monetization opportunities in Southeast Asia? What forms of payment (FOP) are available in Southeast Asia and how can you promote them to boost sales? What pricing strategies should I...
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Go Global: Southeast Asia
With over 2 billion active Android devices globally, more and more developers are looking for new markets to expand. If you’re looking to succeed in Southeast Asia, a fast-growing market that spends as much as 1.5x more time on the...
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Go Global: Japan
If you’re looking to succeed in Japan, one of the largest mobile app and gaming markets, these courses will cover strategies to make your content relevant across development, marketing and growth, and monetization.
