Games Business Fundamentals
The Games Business Fundamentals courses look at some crucial aspects of monetization, pricing and marketing and gives examples of simple ways to improve your performance.
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Basics of in-game economy design
As players engage with a mobile game with an economy, they gain and consume assets such as currency through paid and unpaid means. This course teaches you how to map and balance this experience by linking engagement to monetization opportunities...
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Google Play Console
As part of our continued investment in supporting our developers, we’ve redesigned the Play Console to help you work faster and more efficiently, and ensure it continues to help you grow your business on Google Play for years to come.
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Subscriptions checklist
Subscriptions can be confusing. Help users understand by clearly communicating subscription services and content upfront. When adding subscriptions to your app or game, transparency is key.
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Set up subscriptions
After you have a subscription strategy, it’s time to deploy it in your app. In this course, you’ll learn how to add subscriptions to your app and modify settings to optimize your subscription strategy.
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Understand ad & in-app purchase standards for teacher-approved apps
An otherwise high-quality app experience can quickly turn frustrating for children if the ads and in-app purchases are integrated in confusing ways. If you choose to monetize your app with ads and in-app purchases (IAPs), there are some best practices...
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Develop high-quality apps for kids
When it comes to kids’ apps, there's a lot to take into account to ensure they’re fun, usable, and appropriate for the target age group. That’s why we consulted with academic experts to develop a framework for rating high-quality...
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Build teacher-approved apps for Google Play
When it comes to kids’ apps, there's a lot to take into account to ensure they’re fun, usable, and appropriate for the target age group. That’s why we consulted with academic experts to develop a framework for rating high-quality apps...
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Understand content appropriateness standards for teacher-approved apps
If teachers are reviewing your app for Google Play, good news: You’ve already done a lot of work to be sure your app is appropriate for children under 13 by meeting our Designed for Families program requirements. With teacher reviews, we build...
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Best practices for making high-quality apps for kids
When you’re designing a great app for kids, you’ll want to understand the developmental needs and best practices for kids in your target age group. You’ll also want to understand what our teacher raters look for when they consider giving an...
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Deliver game assets on demand with Play Asset Delivery
With dynamic feature modules, you can reduce your app’s initial installation size and load functionality incrementally when it’s needed. Dynamic features are installed on demand after the initial installation to provide additional functionality...
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Vulnerability Disclosure Program (VDP)
This guide will teach you how to prepare, launch, and run a “Vulnerability Disclosure Program" (VDP). A VDP is a set of processes that enables your organization to receive and process vulnerability reports from external security researchers in your products....
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Select your target audience and content settings
To surface the most appropriate recommendations to users of all ages, Google needs to understand who your app is designed for. Your target audience and content settings help Google understand details about your audience, app experience and ads, and you...
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Communicate government information through apps
Google Play wants to help you ensure that if your app communicates government information, it does so transparently and empowers users with reliable and clearly sourced information. Whether you are an independent developer, a contracted developer working with the government,...
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Empower users to feel in control of app use
The global scale of Android and the diversity of its users creates a unique opportunity for developers to have a positive impact. Apps and games can be designed to deliver solutions to many different social impact problems, such as: health,...
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Overview of optimizing for app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Optimize your app for sustainable business growth
As the app and games industry matures, more and more developers are looking for new business models and shifting their focus beyond pure user acquisition toward driving stronger engagement with their existing consumers. Learn how to prioritize long-term, value-building engagement...
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Create a compelling first time user experience
Even with a well-defined goal in mind, users might struggle to get going. Many apps get abandoned on the first day or after first use. Optimizing your user's first time experience with your app can help.
