所有课程
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选择置顶大图
为了吸引更多用户，提升应用安装量，选择能反映您应用或游戏的使用体验、突出应用核心价值主张并讲好品牌故事的图片非常重要。
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Engage potential users with your app or game description
An app description is the most vital information about your app’s functionality and content that's visible to users. Learn what content to include in your app description, common policy violations to avoid, and strategies for writing great descriptions.
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利用预览视频展示应用或游戏
为便于您展示应用的功能、外观风格和应用内体验，我们强烈建议您提供精选视频（也称为宣传视频）。了解如何利用精选视频提升应用安装量，以及哪些特征可以让精选视频更具吸引力。
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Tell your app or game story with screenshots
Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.
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为应用或游戏选择图标
应用图标是首先映入用户眼帘的图片，因此为应用创建富有吸引力的图形设计非常重要。欢迎了解应用图标如何帮助提升安装量，以及哪些特征会让应用图标具有吸引力。
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借助屏幕截图介绍应用或游戏
应用屏幕截图有助于您的应用在搜索结果、类别和精选应用列表中脱颖而出。在选择屏幕截图时，请注意以下事项：为什么选择富有吸引力的屏幕截图非常重要，以及屏幕截图需要具备哪些特征才能吸引用户。
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Showcase your app or game with a preview video
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
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Select an icon for your app or game
As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.
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Select a feature graphic
To help attract more users to your app and drive more installs, it is important that your graphics convey your app's or game's experiences, highlight your app's core value proposition, and tell a brand story.
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Build privacy-friendly apps
When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.
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Preview: Create a Google Play store listing
Your Google Play store listing is a critical component to attract new users. When creating your store listing, keep in mind the specifications, requirements, and best practices to increase your chances of success on Google Play.
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面向西欧用户开发应用
当您面向西欧用户开发应用时，要注意发掘该地区的市场机会，制作本地化界面时要考虑当地的文化，并且要进行实验以找出最适合您应用的商品详情。
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Develop for Western Europe
When developing your app for users in Western Europe, keep in mind the market opportunities in this region, cultural considerations when localizing the UI, and experiments to find the best store listing for your app.
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Go Global: Latin America
Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.
