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Google Play Academy

所有课程

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  • Develop for Latin America

    The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.

    • 时长 5分钟
    • 评分 4.4
    • 初级

  • Grow your userbase in Latin America

    Learn what to consider when designing campaigns for Latin America, localization and how it impacts your ability to grow your business in this region, and how to build relevant and effective campaigns for your app.

    • 时长 4分钟
    • 评分 4.6
    • 初级

  • Earn in Latin America

    Latin America is a fast growing market for Android developers. Learn the monetization opportunities in Latin America, forms of payment available in the region and how you can promote them to boost sales, and pricing strategies to earn maximum revenue.

    • 时长 4分钟
    • 评分 4.7
    • 初级

  • Maximize game revenue with price discrimination

    To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.

    • 时长 7分钟
    • 评分 4.7
    • 初级

  • Drive game revenue with merchandising strategies

    How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.

    • 时长 9分钟
    • 评分 4.7
    • 初级

  • Privacy by design

    Learn about best practices for building and distributing privacy-friendly apps.

    • 路线
    • 评分 5.0

  • Google Play 政策

    及时掌握 Google Play 政策的最新动向，并获取与某些 Play 管理中心功能相关的帮助。

    • 系列
    • 评分 5.0

  • Know your meaningfully retained users

    To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.

    • 时长 6分钟
    • 评分 4.8
    • 初级

  • Know your meaningfully retained users

    To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.

    • 时长 6分钟
    • 评分 5.0
    • 初级

  • 互动

    了解可持续吸引用户的最佳做法和用户卸载应用的主要原因，并了解如何针对负面评价改善体验以及分析应用的技术性能。

    • 系列
    • 评分 5.0

  • 设计

    了解如何在遵从 Google Play 相关政策的前提下打造安全可靠的体验，以及如何设计出吸引用户互动的内容。

    • 系列

  • 成功留住用户

    了解为什么将重心转移到提升与现有用户的互动水平以及制定用户留存策略上有助于应用取得长远成功。

    • 路线
    • 初级

  • 制定能够反映应用真实情况的留存率指标

    应用开发者在成功实现同类群组策略，并针对应用的不同用户群组制定不同的留存率提升路径之后，下一步便是制定合适的指标来跟踪和衡量留存率的变化。

    • 时长 6分钟
    • 评分 5.0
    • 初级

  • Create retention metrics that actually reflect your app

    An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.

    • 时长 6分钟
    • 评分 4.7
    • 初级

  • 面向日本地区开发应用/游戏

    本课程旨在帮助您了解： 面向日本地区开发应用/游戏有哪些好处？ 如何针对日本地区本地化我的应用/游戏开发？

    • 时长 5分钟
    • 评分 5.0
    • 初级

  • Develop for Japan

    This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?

    • 时长 5分钟
    • 评分 4.6
    • 初级

  • Shape user segment strategy to prioritize resources

    Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.

    • 时长 7分钟
    • 评分 4.7
    • 初级

  • 制定用户细分策略以划分资源优先级

    在识别有效留存用户并为其创建路径后，您需要将用户细分为更小的群组。了解如何将目光投向最有效留存的用户之外，并争取到其他细分受众群体。

    • 时长 7分钟
    • 评分 5.0
    • 初级