Google Play Academy : Google Play Academy

利用 Google Analytics（分析）衡量和分析游戏应用

了解游戏的目标、指标和 KPI，以及如何利用 Google Analytics（分析）衡量和分析游戏。

路线
评分 5.0

Comply with Google Play's Spam and Minimum Functionality policies

Learn more about Google Play’s Spam and Minimum Functionality policies and see examples of app behavior to avoid.

路线
评分 4.9

Design for all users

Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.

路线
评分 4.6

利用订阅服务拓展应用业务

以销售订阅服务的形式提供内容或功能的访问权限，以便从应用中获得更稳定的收入来源。

路线

Establish a clear reward strategy

时长 4分钟
评分 4.6
初级

Goals, metrics, and KPIs for games

Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.

时长 5分钟
评分 4.6

Embrace a retention mindset

Learn why retention matters and how your team can pivot to a retention mindset.

时长 7分钟
评分 4.7
初级

Engage

Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.

系列
评分 5.0

Google Play Policy

Stay up to date with Google Play policy and get help with specific Play Console features.

系列
评分 4.8

Use reminders and notifications as cues for repeat behavior

时长 4分钟
评分 4.5
初级

Introduction to app security best practices

If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...

时长 6分钟
评分 4.9
中级

游戏指标衡量基础知识

时长 5分钟
评分 4.0

Measure and analyze your game app with Google Analytics

Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.

路线
评分 4.8

Fix common account issues

Learn how to troubleshoot issues with your developer account, including access, how to close your account, or change your account information. The Google Play support team is also here to help with your account issues.

时长 5分钟
评分 4.6
初级

Optimize your app for sustainable business growth

Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.

路线
评分 4.7

Optimize for sustainable app engagement

When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...

时长 7分钟
评分 4.7
初级

Set up games reporting in Google Analytics

Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.