游戏业务基础知识
《游戏业务基础知识》课程介绍了关于变现、定价和营销这些关键方面的知识，并举例说明了提升表现的简易方法。
所有课程
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Games Business Fundamentals
The Games Business Fundamentals courses look at some crucial aspects of monetization, pricing and marketing and gives examples of simple ways to improve your performance.
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Roll out a release and publish an app
After you create an app on the Play Console, the next step is to create and rollout a release. You go through these steps when you want to test your app with trusted users and when you publish your app...
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发布版本和发布应用
在 Play 管理中心创建应用后，下一步是创建和发布版本。如果您想邀请可信赖的用户测试您的应用，以及向目标国家/地区中的所有用户发布应用，请按照本课所述的步骤操作。
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Understand Play app signing
App signing by Google Play is a secure way to verify app updates. Learn how to enroll in app signing by Google Play to take advantage of additional security measures it provides.
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充分利用 Android App Bundle 和 Dynamic Delivery
借助 Android App Bundle，您可以大幅缩减应用大小，同时简化发布流程。它让您可以将应用的所有已编译代码、资源和原生库都集中到一个软件工件中…
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Make the most of the Android App Bundle and dynamic delivery
With Android App Bundles, you can significantly reduce the size of your apps while simplifying your release process. By using an Android App Bundle, you manage a single artifact that includes all of your app's compiled code, resources, and native...
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Test your app with users to get feedback
Learn the best practices and benefits of testing an app with a select group of users before a wider release. Choose the right test for your given audience to receive the most useful feedback.
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Use custom store listings to reach a global audience
If your app has a global audience, one way to increase your user base is to customize your store listing for different regional audiences. Learn how custom store listings can help drive installs, when to use custom store listings, and...
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邀请用户测试应用以收集反馈
了解在大范围发布应用之前可以通过哪些最佳做法邀请特定用户群组对应用进行测试，以及这样做的好处。 为特定的受众群体选择适当的测试，这样才能收到最实用的反馈。
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借助自定义商品详情覆盖全球受众群体
如果您应用的受众群体遍布全球，那么要拓展用户群，不妨考虑针对不同地区的受众群体自定义不同的商品详情。了解自定义商品详情如何帮助提升应用安装量、何时应使用自定义商品详情以及如何设置自定义商品详情。
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利用预注册活动最大限度地提升发布前营销的成效
Google Play 的预注册计划是一种非常重要的工具，可协助您为发布做好充分准备。您可以了解开放预注册的技术要求和好处，以及如何确定此功能是否适合您要发布的应用或游戏。
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Set up open, closed, or internal tests
Once your app is ready, you can begin a test release. This course explains the steps to begin and end an open, closed, or internal test.
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使用发布前测试报告排查问题
学习在测试过程中如何使用发布前测试报告来找出 APK 存在的问题。系统会对已发布的测试 APK 进行设备兼容性、显示问题、性能问题和安全漏洞方面的测试。
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Test your app or game
Testing can be a valuable step for your app, whether you have a production app and are preparing an update, or you have a new app and are looking to gather pre-launch feedback. You’ll learn about the different test methodologies,...
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Maximize pre-launch momentum with pre-registration
Google Play's pre-registration program can be a key tool to help you prepare for an optimal launch. See the technical requirements for pre-registration, its benefits, and how to determine if it’s right for your launch.
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设置开放式测试、封闭式测试或内部测试
您的应用准备就绪后，您就可开始发布测试版本了。 本课程将介绍开始和结束开放式测试、封闭式测试或内部测试的步骤。
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Use a pre-launch report to identify issues
Learn how to use the pre-launch report to identify APK issues with an app during testing. Published test APKs are tested for device compatibility, display issues, performance issues, and security vulnerabilities.
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Get the most out of your Play Console
You may have used the Google Play Console to publish an Android app or game, but you may not realize that the Play Console has a lot more to offer, especially to those focused on improving the quality and business...
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查看和限制应用的兼容设备
发布应用后，您可以查看可用设备的目录以及与您的应用兼容的设备。为了让您的应用尽可能触及更多设备用户，请定期检查支持设备列表和排除设备列表。
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测试您的应用或游戏
了解如何按照最佳实践准备商品详情、遵守我们的商品详情政策、管理商品详情翻译，以及通过配置商品详情实验来确定对商品详情做出哪些更改能够提升应用的安装量。
