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Google Play Academy

All Activities

284 results returned

  • Go Global: Latin America

    Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.

    • Path
    • Rating 4.7
    • Beginner

  • Earn in Latin America

    Latin America is a fast growing market for Android developers. Learn the monetization opportunities in Latin America, forms of payment available in the region and how you can promote them to boost sales, and pricing strategies to earn maximum revenue.

    • Duration 4m
    • Rating 4.8
    • Beginner

  • Develop for Latin America

    The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.

    • Duration 5m
    • Rating 4.0
    • Beginner

  • Grow your userbase in Latin America

    Learn what to consider when designing campaigns for Latin America, localization and how it impacts your ability to grow your business in this region, and how to build relevant and effective campaigns for your app.

    • Duration 4m
    • Rating 4.2
    • Beginner

  • Maximize game revenue with price discrimination

    To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.

    • Duration 7m
    • Rating 4.8
    • Beginner

  • Drive game revenue with merchandising strategies

    How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.

    • Duration 9m
    • Rating 4.6
    • Beginner

  • Privacy by design

    Learn about best practices for building and distributing privacy-friendly apps.

    • Path
    • Rating 4.0

  • Know your meaningfully retained users

    To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.

    • Duration 6m
    • Rating 4.8
    • Beginner

  • Create retention metrics that actually reflect your app

    An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.

    • Duration 6m
    • Rating 4.7
    • Beginner

  • Develop for Japan

    This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Shape user segment strategy to prioritize resources

    Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.

    • Duration 7m
    • Rating 4.6
    • Beginner

  • Google Play PolicyBytes - September 2020 (Payments)

    Google Play Billing is required for all developers who charge for digital content in their app distributed by Google Play. New apps submitted to Google Play have until January 20, 2021 to comply. Existing apps have until September 30, 2021...

    • Duration 9m
    • Rating 4.8

  • Analyze your data with games reporting in Google Analytics

    Google Analytics offers new reports and metrics designed specifically for game apps. Learn how your data is organized and presented, and some ways these reports can help your game and business succeed. Google Analytics is a free and simple solution...

    • Duration 6m
    • Rating 4.8
    • Intermediate

  • Price discrimination and merchandising in mobile games

    Identify how you can utilize price discrimination approaches and merchandising strategies to craft different offers for different segments of players by using your data to understand their needs and interests in your game.

    • Duration 6m
    • Rating 3.3
    • Intermediate

  • Monetization tactics for mobile games

    Identify the optimal monetization model for your mobile game and learn approaches to testing your demand curves to drive revenue.

    • Duration 6m
    • Rating 4.5
    • Intermediate

  • Map and monitor your game's economy

    The core game loop is fundamental to creating an engaging mobile title. It is critical to a well-designed game and ultimately, a successful business. This course explains core game loops in different genres, and how you can evolve and layer game...

    • Duration 6m
    • Rating 4.6
    • Intermediate

  • Monitor Key Performance Indicators

    Monitoring the performance of your game and linking KPIs to player motivations and your in-game economy can help you identify opportunities for improvement. Learn the common mobile game KPIs, KPIs trees, and how to optimize player engagement.

    • Duration 8m
    • Rating 4.7
    • Intermediate

  • Restricted Content Play Policy Video

    Every day, people from all over the world use Google Play to discover apps and games like yours. Before submitting your app, ask yourself if it’s appropriate for Google Play and compliant with local laws.

    • Rating 4.6