Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
Learn why retention matters and how your team can pivot to a retention mindset.
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
To help identify issues that can impact your users’ experiences with your app, take a look at the reports on ANRs and crashes available through Android vitals and how these reports can help you diagnose and fix issues in your...
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
This course is designed to help you learn: What should I consider when designing campaigns for Japan? What is localization and how does it impact my ability to grow my business in Japan? How can I build relevant and effective...
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
This course is designed to help you learn: What are the monetization opportunities in Japan? What forms of payment (FOP) are available in Japan and how can you promote them to boost sales? What pricing strategies should I consider in...
Learn about best practices for encryption, integrity, and the overall app security lifecycle.
After you create an app on the Play Console, the next step is to create and rollout a release. You go through these steps when you want to test your app with trusted users and when you publish your app...
App signing by Google Play is a secure way to verify app updates. Learn how to enroll in app signing by Google Play to take advantage of additional security measures it provides.
Learn the best practices and benefits of testing an app with a select group of users before a wider release. Choose the right test for your given audience to receive the most useful feedback.