Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
All Activities
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Understand Google Play's location permissions policies
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
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Understand Google Play's Families policies
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Offer app subscriptions as part of your monetization strategy
As a developer, subscriptions on Google Play provide you with flexible tools to create, manage, and sell subscriptions. Subscriptions allow users to purchase access to a set of digital benefits within your app.
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Play Console features
Learn the Play Console features to help you grow your business on Google Play.
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Understanding Google Play’s Deceptive Behavior Policies
We’re committed to protecting user privacy and providing a safe and secure environment for our users. Apps that are deceptive to our users are strictly prohibited. As a developer, your apps must comply with Google Play's deceptive behavior policies.
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Optimize your Google Play store listing preview assets
Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. You'll learn how to use best practices for text and graphics that make up your store listing,...
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User retention strategies
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Scaling your app for long-term success
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Play Console basics
Learn how to use the Google Play Console to upload an Android app or game, create a store listing, and hit publish to reach an audience on Google Play. This path will provide an overview of critical Play Console features and point...
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Get started with your Google Play developer account
To publish apps on Google Play, you need a Google Play developer account. Learn how to set up a Google Play developer account, keep your account protected, and manage notifications and information within the Google Play Console.
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Comply with Google Play's Age Restricted Content and Functionality Policy
As a developer, you must ensure that your app complies with Google Play’s rules for protecting minors. This course will show you how Google Play’s Age Restricted Content and Functionality policy applies to certain app categories designed for adult users...
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Play developer account basics
Learn about user management and permissions on the Play Console, how to troubleshoot common account issues, and the best practices to help your team work together on the Play Console.
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Play Console: Developer account management
Learn how to set up a Google Play developer account, manage notifications and information within the Play Console, and keep your account protected.
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