Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
Learn why retention matters and how your team can pivot to a retention mindset.
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
Learn how to ensure your app behavior aligns with Google Play’s policy on manipulated media, and some examples of acceptable and disallowed app behavior related to manipulated media.
Learn more about specific Google Play policies.
Learn how to use the Google Play Console to upload an Android app or game, create a store listing, and hit publish to reach an audience on Google Play. This path will provide an overview of critical Play Console features and point...
Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. You'll learn how to use best practices for text and graphics that make up your store listing,...
Learn the Play Console features to help you grow your business on Google Play.
High-quality and policy-compliant store listings help to establish user trust, which benefits the entire Google Play developer community. Learn how you can stay on the right side of Google Play’s store listing policies.
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
We’re committed to protecting user privacy and providing a safe and secure environment for our users. Apps that are deceptive to our users are strictly prohibited. As a developer, your apps must comply with Google Play's deceptive behavior policies.
Finding the perfect combination of graphics and text can take time to make your store listing appeal to the most users. Let's look at how the Play Console store listing experiments feature helps you understand which store listing variant significantly...