All Activities
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Develop for Western Europe
When developing your app for users in Western Europe, keep in mind the market opportunities in this region, cultural considerations when localizing the UI, and experiments to find the best store listing for your app.
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Go Global: Latin America
Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.
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Grow your userbase in Latin America
Learn what to consider when designing campaigns for Latin America, localization and how it impacts your ability to grow your business in this region, and how to build relevant and effective campaigns for your app.
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Earn in Latin America
Latin America is a fast growing market for Android developers. Learn the monetization opportunities in Latin America, forms of payment available in the region and how you can promote them to boost sales, and pricing strategies to earn maximum revenue.
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Develop for Latin America
The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.
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Drive game revenue with merchandising strategies
How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.
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Maximize game revenue with price discrimination
To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.
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Privacy by design
Learn about best practices for building and distributing privacy-friendly apps.
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Know your meaningfully retained users
To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.
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Create retention metrics that actually reflect your app
An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.
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Develop for Japan
This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?
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Shape user segment strategy to prioritize resources
Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.
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Google Play PolicyBytes - September 2020 (Payments)
Google Play Billing is required for all developers who charge for digital content in their app distributed by Google Play. New apps submitted to Google Play have until January 20, 2021 to comply. Existing apps have until September 30, 2021...
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Analyze your data with games reporting in Google Analytics
Google Analytics offers new reports and metrics designed specifically for game apps. Learn how your data is organized and presented, and some ways these reports can help your game and business succeed. Google Analytics is a free and simple solution...
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Monetization tactics for mobile games
Identify the optimal monetization model for your mobile game and learn approaches to testing your demand curves to drive revenue.
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Price discrimination and merchandising in mobile games
Identify how you can utilize price discrimination approaches and merchandising strategies to craft different offers for different segments of players by using your data to understand their needs and interests in your game.
