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Google Play Academy

All Activities

291 results returned

  • Monetization tactics for mobile games

    Identify the optimal monetization model for your mobile game and learn approaches to testing your demand curves to drive revenue.

    • Duration 6m
    • Rating 4.5
    • Intermediate

  • Price discrimination and merchandising in mobile games

    Identify how you can utilize price discrimination approaches and merchandising strategies to craft different offers for different segments of players by using your data to understand their needs and interests in your game.

    • Duration 6m
    • Rating 3.3
    • Intermediate

  • Map and monitor your game's economy

    The core game loop is fundamental to creating an engaging mobile title. It is critical to a well-designed game and ultimately, a successful business. This course explains core game loops in different genres, and how you can evolve and layer game...

    • Duration 6m
    • Rating 4.6
    • Intermediate

  • Monitor Key Performance Indicators

    Monitoring the performance of your game and linking KPIs to player motivations and your in-game economy can help you identify opportunities for improvement. Learn the common mobile game KPIs, KPIs trees, and how to optimize player engagement.

    • Duration 8m
    • Rating 4.7
    • Intermediate

  • Malware Play Policy Video

    Android and Google Play policies are designed to keep malware off our platform to ensure that Google Play remains safe and trustworthy for our users.

    • Rating 4.4

  • Restricted Content Play Policy Video

    Every day, people from all over the world use Google Play to discover apps and games like yours. Before submitting your app, ask yourself if it’s appropriate for Google Play and compliant with local laws.

    • Rating 4.6

  • Mobile Unwanted Software (MUwS) Play Policy Video

    Google’s Unwanted Software Policy protects users from harmful or deceptive software in the Android ecosystem and on Google Play Store. This includes Mobile Unwanted Software (MUwS), which is often deceptive, promising a value that it doesn’t deliver.

    • Rating 4.6

  • Spam and Minimum Functionality Play Policy Video

    To protect the trust of users in the apps and games on Google Play, we don't allow apps that spam users. Apps and games should also provide a basic degree of functionality and a respectful user experience.

    • Rating 4.7

  • Store Listing and Promotion Play Policy Video

    We want users to trust the apps and games they download from Google Play, and it’s important to avoid spammy store listings and efforts to artificially boost app visibility.

    • Rating 4.0

  • Monetization and Ads Play Policy Video

    Google Play supports developers and users with a variety of monetization strategies including paid distribution, in-app products, subscriptions, and ad-based models.

    • Rating 4.5

  • Families Play Policy Video

    Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.

    • Rating 4.6

  • Impersonation Play Policy Video

    When developers impersonate someone else’s app or deceive users, it hurts them and the overall developer ecosystem.

    • Rating 4.8

  • Add users and manage user permissions

    When you add someone as a user or admin, they can sign in to the Play Console with their own information and access different features on the Play Console. You and your admins can use permissions to determine what information...

    • Duration 6m
    • Rating 4.7
    • Beginner

  • Understand Play Console permissions

    On the Play Console, you can have multiple users with different roles work together on your company’s apps and games. As an account owner, you can add other users and manage their permissions. You have complete andW flexible control over...

    • Duration 5m
    • Rating 4.7
    • Beginner

  • Basics of core game loop design

    The core game loop is fundamental to creating an engaging mobile title. It is critical to a well-designed game and ultimately, a successful business. This course explains core game loops in different genres, and how you can evolve and layer game...

    • Duration 4m
    • Rating 4.3
    • Beginner

  • Basics of in-game economy design

    As players engage with a mobile game with an economy, they gain and consume assets such as currency through paid and unpaid means. This course teaches you how to map and balance this experience by linking engagement to monetization opportunities...

    • Duration 4m
    • Rating 4.7
    • Beginner