Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
All Activities
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Learn more about Google Play policies
A key to the Google Play mission is maintaining the safety and integrity of Google Play as a trusted source of high quality apps for users. To support this effort and keep an even playing field for developers, Google Play...
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Comply with Google Play's login credential requirement
When your app or parts of your app are restricted based on login credentials and other sign-in details, it is important to provide users with all required details. This course is designed to help you learn: How can I prepare...
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Understand Google Play's Families policies
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
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Comply with Google Play's Age Restricted Content and Functionality Policy
As a developer, you must ensure that your app complies with Google Play’s rules for protecting minors. This course will show you how Google Play’s Age Restricted Content and Functionality policy applies to certain app categories designed for adult users...
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Get started with Google Play policy
Learn what Google Play policies cover and how to stay up to date on policy changes.
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Best practices for your Google Play store listing preview assets
Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. You'll learn how to use best practices for text and graphics that make up your store listing,...
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