Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
All Activities
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Design for all users
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
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ANRs & crashes
To help identify issues that can impact your users’ experiences with your app, take a look at the reports on ANRs and crashes available through Android vitals and how these reports can help you diagnose and fix issues in your...
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Grow your userbase in Japan
This course is designed to help you learn: What should I consider when designing campaigns for Japan? What is localization and how does it impact my ability to grow my business in Japan? How can I build relevant and effective...
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Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Earn in Japan
This course is designed to help you learn: What are the monetization opportunities in Japan? What forms of payment (FOP) are available in Japan and how can you promote them to boost sales? What pricing strategies should I consider in...
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Get started with new individual developer accounts on Google Play
This course will help anyone with new individual developer accounts on Play Console understand how to get started on Google Play. You’ll be guided through the steps in Play Console to create, test, and publish your apps and games on...
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Games Business Fundamentals
The Games Business Fundamentals courses look at some crucial aspects of monetization, pricing and marketing and gives examples of simple ways to improve your performance.
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Comply with Google Play's policy on manipulated media
Learn how to ensure your app behavior aligns with Google Play’s policy on manipulated media, and some examples of acceptable and disallowed app behavior related to manipulated media.
