提供应用订阅服务，丰富创收策略
开发者可利用 Google Play 提供的各种灵活工具，创建、管理和销售订阅服务。用户可以通过订阅在应用中获享一系列数字权益。
所有课程
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拓展东南亚的用户群
东南亚是一个幅员辽阔、多元化的地理区域，横跨 10 个国家/地区，人口超过 6.3 亿。随着用户可支配收入和智能手机拥有量的快速增长，东南亚成为了发布应用/游戏的重要市场。
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Earn in Southeast Asia
This course is designed to help you learn: What are the monetization opportunities in Southeast Asia? What forms of payment (FOP) are available in Southeast Asia and how can you promote them to boost sales? What pricing strategies should I...
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Develop for Southeast Asia
This course is designed to help you learn: What are the benefits of developing for Southeast Asia? How can I localize my app or game development to Southeast Asia?
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Grow your user base in Southeast Asia
Southeast Asia is a large and diverse region that spans 10 countries, with a population of over 630 million. With a rapid increase in disposable income and in smartphone ownership, Southeast Asia represents a significant opportunity for you to launch...
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Go Global: Southeast Asia
With over 2 billion active Android devices globally, more and more developers are looking for new markets to expand. If you’re looking to succeed in Southeast Asia, a fast-growing market that spends as much as 1.5x more time on the...
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面向东南亚用户开发应用
本课程旨在帮助您了解： 面向东南亚用户开发应用有哪些好处？ 如何针对东南亚地区做好应用/游戏开发的本地化工作？
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Go Global: Japan
If you’re looking to succeed in Japan, one of the largest mobile app and gaming markets, these courses will cover strategies to make your content relevant across development, marketing and growth, and monetization.
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进军全球市场 - 日本市场
在移动应用和游戏领域，最大的市场之一便是日本。如果您想在这里取得成功，不妨学习这些课程，了解在开发、营销、业务拓展和变现方面有哪些策略可以使内容设计顺应当地特点。
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在东南亚创收
本课程旨在帮助您了解： 东南亚有哪些变现机会？ 在东南亚可以使用哪些付款方式？如何推广这些付款方式来提升销售额？ 在东南亚应考虑哪些定价策略？
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进军全球市场：东南亚
全球当前使用的 Android 设备数量已超过 20 亿，在此背景下，越来越多的开发者纷纷寻找新的市场来拓展业务。东南亚用户在移动互联网上花费的时间是其他地区用户的 1.5 倍；如果您想在这个快速增长的市场取得成功，不妨学习这些课程，了解在开发、营销、业务拓展和创收方面使内容设计顺应当地特点的策略。
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利用预览视频展示应用或游戏
为便于您展示应用的功能、外观风格和应用内体验，我们强烈建议您提供精选视频（也称为宣传视频）。了解如何利用精选视频提升应用安装量，以及哪些特征可以让精选视频更具吸引力。
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借助屏幕截图介绍应用或游戏
应用屏幕截图有助于您的应用在搜索结果、类别和精选应用列表中脱颖而出。在选择屏幕截图时，请注意以下事项：为什么选择富有吸引力的屏幕截图非常重要，以及屏幕截图需要具备哪些特征才能吸引用户。
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为应用或游戏选择图标
应用图标是首先映入用户眼帘的图片，因此为应用创建富有吸引力的图形设计非常重要。欢迎了解应用图标如何帮助提升安装量，以及哪些特征会让应用图标具有吸引力。
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选择置顶大图
为了吸引更多用户，提升应用安装量，选择能反映您应用或游戏的使用体验、突出应用核心价值主张并讲好品牌故事的图片非常重要。
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Engage potential users with your app or game description
An app description is the most vital information about your app’s functionality and content that's visible to users. Learn what content to include in your app description, common policy violations to avoid, and strategies for writing great descriptions.
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Select an icon for your app or game
As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.
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Tell your app or game story with screenshots
Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.
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Select a feature graphic
To help attract more users to your app and drive more installs, it is important that your graphics convey your app's or game's experiences, highlight your app's core value proposition, and tell a brand story.
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Showcase your app or game with a preview video
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
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Build privacy-friendly apps
When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.
