How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.
To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.
Learn about best practices for building and distributing privacy-friendly apps.
及时掌握 Google Play 政策的最新动向，并获取与某些 Play 管理中心功能相关的帮助。
To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.
To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.
了解可持续吸引用户的最佳做法和用户卸载应用的主要原因，并了解如何针对负面评价改善体验以及分析应用的技术性能。
了解为什么将重心转移到提升与现有用户的互动水平以及制定用户留存策略上有助于应用取得长远成功。
了解如何在遵从 Google Play 相关政策的前提下打造安全可靠的体验，以及如何设计出吸引用户互动的内容。
An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.
应用开发者在成功实现同类群组策略，并针对应用的不同用户群组制定不同的留存率提升路径之后，下一步便是制定合适的指标来跟踪和衡量留存率的变化。
本课程旨在帮助您了解： 面向日本地区开发应用/游戏有哪些好处？ 如何针对日本地区本地化我的应用/游戏开发？
This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?
了解“优化应用体验，促动用户养成使用习惯”的策略，让您的应用成为用户生活中的必备工具。
在识别有效留存用户并为其创建路径后，您需要将用户细分为更小的群组。了解如何将目光投向最有效留存的用户之外，并争取到其他细分受众群体。
Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.
了解如何优化新手入门体验、打造无障碍应用以及减小应用大小，从而覆盖更多用户。
了解用户留存的重要性以及团队如何运用用户留存思维来开展工作。
所有游戏的核心都在于玩家与之互动的动机。通过学习本课程，您可以了解这些动机、它们会随着时间变化怎样演进，以及它们对您的游戏设计和获利设计有何影响。
