Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
所有课程
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Comply with Google Play's Spam and Minimum Functionality policies
Learn more about Google Play’s Spam and Minimum Functionality policies and see examples of app behavior to avoid.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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了解 Google Play 的位置权限政策
了解最佳做法，以便遵守 Google Play 的设备位置信息政策，尽量减少使用设备位置权限，以及填写 Google Play 管理中心内的权限声明表单。
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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利用订阅服务拓展应用业务
以销售订阅服务的形式提供内容或功能的访问权限，以便从应用中获得更稳定的收入来源。
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Set up games reporting in Google Analytics
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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声明的权限和应用内披露声明
Google Play 为开发者提供了一个丰富实用的平台，让开发者能够展示适合全家人的优质内容。Google Play 致力于为儿童和家庭提供积极、安全的平台环境。
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利用 Google Analytics（分析）衡量和分析游戏应用
了解游戏的目标、指标和 KPI，以及如何利用 Google Analytics（分析）衡量和分析游戏。
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Set up in-app products
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
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Comply with Google Play's Age Restricted Content and Functionality Policy
As a developer, you must ensure that your app complies with Google Play’s rules for protecting minors. This course will show you how Google Play’s Age Restricted Content and Functionality policy applies to certain app categories designed for adult users...
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Get started with your Google Play developer account
To publish apps on Google Play, you need a Google Play developer account. Learn how to set up a Google Play developer account, keep your account protected, and manage notifications and information within the Google Play Console.
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遵守 Google Play 的“有年龄限制的内容和功能”政策
作为开发者，您必须确保自己的应用遵守 Google Play 的未成年人保护规则。本课程将帮助您了解，针对专为 18 岁及以上成人用户设计的特定应用类别，Google Play 的“有年龄限制的内容和功能”政策的适用要求。 学习内容： 哪些类型的应用必须遵守“有年龄限制的内容和功能”政策？ 应在 Play 管理中心内的哪个位置启用年龄限制设置来屏蔽未成年人？
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Google Play 开发者账号使用入门
若要在 Google Play 上发布应用，您需要拥有 Google Play 开发者账号。了解如何设置 Google Play 开发者账号、保障账号的安全，以及管理 Google Play 管理中心内的通知和信息。
