Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
所有课程
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了解 Google Play 的位置权限政策
了解最佳做法，以便遵守 Google Play 的设备位置信息政策，尽量减少使用设备位置权限，以及填写 Google Play 管理中心内的权限声明表单。
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Engage with user feedback to improve your app
With the Play Console, you can see your app’s ratings data, individual user reviews, and trends in your app’s reviews. Learn how to browse your app’s ratings and reviews data, and tips on replying to customer reviews.
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了解针对教师认可应用的广告和应用内购商品标准
如果您选择通过广告、交叉推介内容或应用内购商品利用应用创收，则应遵循最佳做法。如果您的应用包含任何可能会操纵、欺骗或迷惑儿童的广告行为，则可能不会获得认可。
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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Design for all users
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
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Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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利用订阅服务拓展应用业务
以销售订阅服务的形式提供内容或功能的访问权限，以便从应用中获得更稳定的收入来源。
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Design
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Set up in-app products
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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利用 Google Analytics（分析）衡量和分析游戏应用
了解游戏的目标、指标和 KPI，以及如何利用 Google Analytics（分析）衡量和分析游戏。
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详细了解 Google Play 政策
达成 Google Play 使命的关键，在于维护 Google Play 的安全性与完整性，确保它始终是一个深受用户信赖的优质应用平台。为了实现上述目的，同时也为开发者营造公平的竞争环境，Google Play 制定了各种政策，针对 Google Play 中允许的行为和禁止的行为做出了明文规定。
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Learn more about Google Play policies
A key to the Google Play mission is maintaining the safety and integrity of Google Play as a trusted source of high quality apps for users. To support this effort and keep an even playing field for developers, Google Play...
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Comply with Google Play's login credential requirement
When your app or parts of your app are restricted based on login credentials and other sign-in details, it is important to provide users with all required details. This course is designed to help you learn: How can I prepare...
