Google Play Policy
Stay up to date with Google Play policy and get help with specific Play Console features.
所有课程
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Comply with Google Play's Spam and Minimum Functionality policies
Learn more about Google Play’s Spam and Minimum Functionality policies and see examples of app behavior to avoid.
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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了解 Google Play 的位置权限政策
了解最佳做法，以便遵守 Google Play 的设备位置信息政策，尽量减少使用设备位置权限，以及填写 Google Play 管理中心内的权限声明表单。
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利用 Google Analytics（分析）衡量和分析游戏应用
了解游戏的目标、指标和 KPI，以及如何利用 Google Analytics（分析）衡量和分析游戏。
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Optimize for sustainable app engagement
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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声明的权限和应用内披露声明
Google Play 为开发者提供了一个丰富实用的平台，让开发者能够展示适合全家人的优质内容。Google Play 致力于为儿童和家庭提供积极、安全的平台环境。
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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利用订阅服务拓展应用业务
以销售订阅服务的形式提供内容或功能的访问权限，以便从应用中获得更稳定的收入来源。
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Understand Google Play's location permissions policies
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
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Get started with your Google Play developer account
To publish apps on Google Play, you need a Google Play developer account. Learn how to set up a Google Play developer account, keep your account protected, and manage notifications and information within the Google Play Console.
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Google Play 开发者账号使用入门
若要在 Google Play 上发布应用，您需要拥有 Google Play 开发者账号。了解如何设置 Google Play 开发者账号、保障账号的安全，以及管理 Google Play 管理中心内的通知和信息。
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