分析数据及根据趋势做出调整
了解 Play 管理中心内的统计信息和报告，以及如何利用这些信息来提升业务表现。
所有课程
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Play 管理中心：版本
Google Play 管理中心的“版本管理”页面可为您提供测试、发布和跟踪应用版本所需的工具。
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Manage feedback, ratings, and reviews
Ratings and reviews empower users to share their experiences with your app. Learn how engaging with your reviewers benefits you and your users.
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发布应用或游戏
了解如何运用 Google Play 管理中心的“版本管理”页面发布应用，并了解可用来测试、发布和跟踪应用版本的工具。
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通过商店分析报告了解总体用户获取表现
商店分析报告可提供各类数据洞见，帮助您更好地了解用户的来源、在哪些环节有机会吸引访问商品详情的用户安装应用，以及如何优化商品详情。
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Explore overall acquisition performance with store analysis
Store analysis reports provide insights that can help you better understand where your users come from, where you have opportunities to convert store listing visitors to installs, and how to optimize your store listing.
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Set up and manage monetization options
Learn about the monetization options available on Google Play and combine them into a strategy that maximizes your app’s revenue.
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设置和管理获利方式
了解 Google Play 上提供的创收方式，并将它们整合成一套可最大限度增加应用收入的策略。
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遵守 Google Play 的 UGC 政策
如果您设计的应用或游戏体验包含用户生成的内容 (UGC)，您需要清楚用户生成的内容方面的政策。 本课程旨在帮助您了解： 如何包含用户生成的内容？ 如何遵守 UGC 政策？
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Comply with Google Play’s UGC policy
When you design an app or game experience that includes user-generated content (UGC) you need to be aware of the policies around user-generated content. This course is designed to help you learn: How can I include user-generated content? How can...
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准备
了解如何邀请用户测试应用以收集反馈，设计优质商品详情，以及按照最佳做法规划应用或游戏的发布，确保它们顺利成功发布。
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Prepare
Learn how to test your app with users to get feedback, design a great store listing, and follow the best practices to plan for a smooth and successful launch of your app or game.
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利用 Play 管理中心的统计信息跟踪安装量、卸载量、趋势和互动度
安装指标的数据可以为您对应用业务所做的很多决定提供有益参考。通过这些指标，您可以了解对商品详情、营销策略、应用性能和用户支持策略所做的变更具有怎样的影响。
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Play 管理中心：概览
通过在 Play 管理中心内管理发布事宜，您可以选择何时发布应用更新，以配合广告系列和其他发布活动的推出时间来发布更新。
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Track installs, uninstalls, trends and engagement with Play Console statistics
Installation metrics inform many of the decisions that you'll make about your app business. They indicate the impact of changes to your store listing, marketing strategy, app performance, and user support strategy.
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通过实验功能优化商品详情
了解如何通过 Play 管理中心的商品详情实验功能，找出对总安装人数影响最大的商品详情变体。
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Optimize your store listing with experiments
Learn how the Play Console store listing experiments feature helps you understand which store listing variant makes the greatest impact on your total installs.
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遵守 Google Play 的“误导性声明”政策
了解如何确保您的应用行为遵守 Google Play 的“误导性声明”政策、与误导性声明相关的一些可接受和不可接受的应用行为的示例，以及违反该政策的行为有哪些现实影响。
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Comply with Google Play's policy on misleading claims
Learn how to ensure your app behavior aligns with Google Play’s policy on misleading claims, some examples of acceptable and disallowed app behavior related to misleading claims, and the real-world impacts of your policy violations.
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