所有活動
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Google Play PolicyBytes - 2022 年 7 月政策更新
Theresa Khuu, Google Play and Android Product Marketing Manager, explains the July 2022 Play new policies on Exact Alarm Permission, Better Ads Experiences, Flag Secure Requirement, VPN Service permission, updates on Subscriptions, Health Misinformation, and clarifications on Made for Ads,...
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Google Play PolicyBytes - July 2022 Policy Updates
Theresa Khuu, Google Play and Android Product Marketing Manager, explains the July 2022 Play new policies on Exact Alarm Permission, Better Ads Experiences, Flag Secure Requirement, VPN Service permission, updates on Subscriptions, Health Misinformation, and clarifications on Made for Ads,...
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提供應用程式訂閱項目做為營利策略的一環
Google Play 提供靈活彈性的訂閱工具，以便開發人員建立、管理和銷售訂閱項目。如果您提供訂閱項目，使用者就能在應用程式中購買一系列數位權益的存取權。
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進軍國際：東南亞
隨著全球各地使用中的 Android 裝置數量突破 20 億大關，越來越多開發人員都在尋找可擴展業務的新市場。東南亞使用者在行動網際網路上花費的時間比其他地區的使用者多出 1.5 倍。如果您想在這個成長迅速的市場締造佳績，歡迎參考這些課程介紹的開發、行銷、拓展及營利策略，打造各方面都切合玩家需求的內容。
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為東南亞使用者開發應用程式
本課程的目的是協助您瞭解： 為東南亞使用者開發應用程式有哪些優點？ 如何針對東南亞地區，將自己開發的應用程式或遊戲進行本地化？
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Go Global: Japan
If you’re looking to succeed in Japan, one of the largest mobile app and gaming markets, these courses will cover strategies to make your content relevant across development, marketing and growth, and monetization.
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Grow your user base in Southeast Asia
Southeast Asia is a large and diverse region that spans 10 countries, with a population of over 630 million. With a rapid increase in disposable income and in smartphone ownership, Southeast Asia represents a significant opportunity for you to launch...
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進軍國際：日本
日本是最大的行動應用程式和遊戲市場之一，如果您想在這個市場締造佳績，歡迎參考這些課程介紹的開發、行銷、拓展及營利策略，打造各方面都切合玩家需求的內容。
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Earn in Southeast Asia
This course is designed to help you learn: What are the monetization opportunities in Southeast Asia? What forms of payment (FOP) are available in Southeast Asia and how can you promote them to boost sales? What pricing strategies should I...
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Go Global: Southeast Asia
With over 2 billion active Android devices globally, more and more developers are looking for new markets to expand. If you’re looking to succeed in Southeast Asia, a fast-growing market that spends as much as 1.5x more time on the...
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在東南亞獲利
本課程的目的是協助您瞭解： 東南亞有哪些營利商機？ 東南亞支援哪些付款方式 (FOP)？如何推廣這些付款方式以提高銷售額？ 在東南亞應該考慮哪些定價策略？
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拓展東南亞的使用者族群
東南亞是幅員遼闊的多元化區域，涵蓋 10 個國家/地區，人口超過 6 億 3000 萬。隨著可支配收入和智慧型手機持有率的迅速增長，東南亞提供了龐大的商機，是您推出應用程式或遊戲的絕佳市場。
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Develop for Southeast Asia
This course is designed to help you learn: What are the benefits of developing for Southeast Asia? How can I localize my app or game development to Southeast Asia?
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Engage potential users with your app or game description
An app description is the most vital information about your app’s functionality and content that's visible to users. Learn what content to include in your app description, common policy violations to avoid, and strategies for writing great descriptions.
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選取主題圖片
如要為您的應用程式吸引更多使用者並帶動安裝次數，您的圖片必須能夠呈現應用程式或遊戲的體驗、突顯應用程式的核心價值主張，並且傳達品牌故事。
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運用螢幕截圖介紹應用程式或遊戲
善用應用程式螢幕截圖，可以讓您的應用程式在搜尋結果、分類清單和精選應用程式清單中更為突出。選擇螢幕截圖時，要先知道使用引人注目的螢幕截圖為何重要，以及思考具吸引力的螢幕截圖有哪些特質。
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使用預覽影片展示應用程式或遊戲
如要展現應用程式的功能、外觀、風格以及應用程式體驗，我們強烈建議您提供主題影片 (又稱宣傳影片)。瞭解主題影片如何協助帶動安裝次數提升，以及哪些特點可以讓主題影片更加吸引人。
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為您的應用程式或遊戲選取圖示
由於應用程式圖示是最先映入使用者眼簾的圖片，因此為您的應用程式製作令人印象深刻的圖形設計非常重要。瞭解應用程式圖示如何協助帶動安裝次數，以及哪些特點會讓應用程式圖示具有吸引力。
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Tell your app or game story with screenshots
Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.
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Showcase your app or game with a preview video
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
