設計
瞭解如何在遵守 Google Play 政策的同時打造安全可靠的使用體驗,以及如何設計出吸引使用者互動的內容。
瞭解如何在遵守 Google Play 政策的同時打造安全可靠的使用體驗,以及如何設計出吸引使用者互動的內容。
介紹目前業界最新風向在於加強與現有使用者的互動,並講解使用者留存策略對於促成應用程式長遠發展的重要性。
應用程式開發人員在成功實作同類群組策略,並建立不同途徑來提升各個使用者群組的留存率後,下一步便是建立適當的指標,用以追蹤及評估留存率變化。
An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.
本課程的目的是協助您瞭解: 開發日本市場導向的應用程式有哪些好處? 如何針對日本,將應用程式或遊戲開發作業本地化?
This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?
Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.
學習大幅改善應用程式體驗的策略,進而讓使用者養成使用習慣,將您的應用程式視為達成生活目標的必備工具。
找出有效留存使用者並針對這類使用者建立途徑後,您必須將使用者區隔成較小的群組。快來瞭解如何避免將眼光侷限在最有效的留存使用者,並獲得其他目標對象區隔的青睞。
瞭解如何改進新手上路體驗、建構無障礙應用程式及縮減應用程式大小,藉此觸及更多使用者。
瞭解使用者留存的重要性,以及如何為團隊培養使用者留存思維。
每個遊戲的核心工作是讓玩家產生與遊戲持續互動的動機。本課程會協助您瞭解玩家的遊玩動機、動機如何隨時間而改變,以及動機如何影響您的遊戲及營利機制設計。
Google Play Billing is required for all developers who charge for digital content in their app distributed by Google Play. New apps submitted to Google Play have until January 20, 2021 to comply. Existing apps have until September 30, 2021...
Google Analytics offers new reports and metrics designed specifically for game apps. Learn how your data is organized and presented, and some ways these reports can help your game and business succeed. Google Analytics is a free and simple solution...
Identify the optimal monetization model for your mobile game and learn approaches to testing your demand curves to drive revenue.
Monitoring the performance of your game and linking KPIs to player motivations and your in-game economy can help you identify opportunities for improvement. Learn the common mobile game KPIs, KPIs trees, and how to optimize player engagement.
要打造引人入勝的行動遊戲,核心遊戲迴圈是基本要件,這對於設計出精良的遊戲和最終獲得商業成功至關重要。本課程介紹了不同類型的核心遊戲迴圈,同時說明您可以如何推進遊戲迴圈及為其分層,進而提升玩家參與度和營利成效。