所有活動
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Develop for Latin America
The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.
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Grow your userbase in Latin America
Learn what to consider when designing campaigns for Latin America, localization and how it impacts your ability to grow your business in this region, and how to build relevant and effective campaigns for your app.
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Maximize game revenue with price discrimination
To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.
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Drive game revenue with merchandising strategies
How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.
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Privacy by design
Learn about best practices for building and distributing privacy-friendly apps.
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Google Play 政策
即時掌握 Google Play 政策的最新內容，並取得特定 Play 管理中心功能的相關說明。
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Know your meaningfully retained users
To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.
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Know your meaningfully retained users
To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.
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吸引
查看持續吸引使用者的最佳做法和使用者解除安裝應用程式的主要原因，並瞭解如何針對負面評論改善體驗以及分析應用程式的技術效能。
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成功留住使用者
介紹目前業界最新風向在於加強與現有使用者的互動，並講解使用者留存策略對於促成應用程式長遠發展的重要性。
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設計
瞭解如何在遵守 Google Play 政策的同時打造安全可靠的使用體驗，以及如何設計出吸引使用者互動的內容。
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Create retention metrics that actually reflect your app
An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.
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建立能確實反映應用程式情況的留存率指標
應用程式開發人員在成功實作同類群組策略，並建立不同途徑來提升各個使用者群組的留存率後，下一步便是建立適當的指標，用以追蹤及評估留存率變化。
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開發日本市場導向的應用程式
本課程的目的是協助您瞭解： 開發日本市場導向的應用程式有哪些好處？ 如何針對日本，將應用程式或遊戲開發作業本地化？
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Develop for Japan
This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?
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Shape user segment strategy to prioritize resources
Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.
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制定使用者區隔策略以優先投入資源
找出有效留存使用者並針對這類使用者建立途徑後，您必須將使用者區隔成較小的群組。快來瞭解如何避免將眼光侷限在最有效的留存使用者，並獲得其他目標對象區隔的青睞。
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大幅改善應用程式體驗，讓使用者養成使用習慣
學習大幅改善應用程式體驗的策略，進而讓使用者養成使用習慣，將您的應用程式視為達成生活目標的必備工具。
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將所有使用者納入設計考量
瞭解如何改進新手上路體驗、建構無障礙應用程式及縮減應用程式大小，藉此觸及更多使用者。
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建立使用者留存的思維
瞭解使用者留存的重要性，以及如何為團隊培養使用者留存思維。
