All Activities
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Restricted Content Play Policy Video
Every day, people from all over the world use Google Play to discover apps and games like yours. Before submitting your app, ask yourself if it’s appropriate for Google Play and compliant with local laws.
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Review your app's data per release
The Release dashboard provides you with a performance overview of your app’s latest production release. Review the performance of your app's most recent release, and compare the important metrics against previous releases.
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Roll out a release and publish an app
After you create an app on the Play Console, the next step is to create and rollout a release. You go through these steps when you want to test your app with trusted users and when you publish your app...
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Security by design
Learn about best practices for encryption, integrity, and the overall app security lifecycle.
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Select a feature graphic
To help attract more users to your app and drive more installs, it is important that your graphics convey your app's or game's experiences, highlight your app's core value proposition, and tell a brand story.
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Select an icon for your app or game
As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.
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Select your target audience and content settings
Learn the steps to define your target audience and content settings, how to respond to the target audience and content questionnaire, and how the Google Play team reviews apps related to the Families policies and processes.
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Set up and manage monetization options
Learn about the monetization options available on Google Play and combine them into a strategy that maximizes your app’s revenue.
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Set up games reporting in Google Analytics
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
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Set up in-app products
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
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Set up open, closed, or internal tests
Once your app is ready, you can begin a test release. This course explains the steps to begin and end an open, closed, or internal test.
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Set up subscriptions
After you have a subscription strategy, it’s time to deploy it in your app. Learn how to add subscriptions to your app and modify settings to optimize your subscription strategy.
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Shape user segment strategy to prioritize resources
Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.
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Showcase your app or game with a preview video
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
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Showcase your app’s safety practices with the Data safety section
The Data safety section is designed to help users better understand the privacy and security practices of apps and games. Learn the best practices and requirements for completing the Data safety form, and how it can affect your app.
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Spam and Minimum Functionality Play Policy Video
To protect the trust of users in the apps and games on Google Play, we don't allow apps that spam users. Apps and games should also provide a basic degree of functionality and a respectful user experience.
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Store Listing and Promotion Play Policy Video
We want users to trust the apps and games they download from Google Play, and it’s important to avoid spammy store listings and efforts to artificially boost app visibility.
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