Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
Learn why retention matters and how your team can pivot to a retention mindset.
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. You'll learn how to use best practices for text and graphics that make up your store listing,...
Learn more about specific Google Play policies.
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
Learn the steps to define your target audience and content settings, how to respond to the target audience and content questionnaire, and how the Google Play team reviews apps related to the Families policies and processes.
Learn the Play Console features to help you grow your business on Google Play.