Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
All Activities
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Set up games reporting in Google Analytics
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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Set up in-app products
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
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Understand Google Play's location permissions policies
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
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Get started with Google Play policies
Learn what Google Play policies cover and how to stay up to date on policy changes, and get tips to stay on the right side of Google Play policies.
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Increase discovery with Google Play Instant
Increase discovery and engagement of your Android app or game by creating an instant experience that users can directly access on Google Play, Google Search, social networks, and anywhere else you share a link.
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Design high-quality apps for kids
Learn about what teachers look for to ensure they’re fun, usable, and appropriate for the target age group.
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Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Select your target audience and content settings
Learn the steps to define your target audience and content settings, how to respond to the target audience and content questionnaire, and how the Google Play team reviews apps related to the Families policies and processes.
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Google Play Store Listing certificate study guide
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
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Play developer account basics
Learn about user management and permissions on the Play Console, how to troubleshoot common account issues, and the best practices to help your team work together on the Play Console.
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
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Get started with your Google Play developer account
To publish apps on Google Play, you need a Google Play developer account. Learn how to set up a Google Play developer account, keep your account protected, and manage notifications and information within the Google Play Console.
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Play Console basics
Learn how to use the Google Play Console to upload an Android app or game, create a store listing, and hit publish to reach an audience on Google Play. This path will provide an overview of critical Play Console features and point...
