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Google Play Academy

All Activities

295 results returned

  • Design for all users

    Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.

    • Path
    • Rating 4.7

  • Detection and Response

    Detection and response refers to any tooling and processes you have in place to detect and respond to potential attacks against your organization. Learn how to set clear expectations and how to address risks in security testing by external researchers.

    • Rating 4.7

  • Develop for Japan

    This course is designed to help you learn: What are the benefits of developing for Japan? How can I localize my app or game development to Japan?

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Develop for Latin America

    The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.

    • Duration 5m
    • Rating 4.3
    • Beginner

  • Develop for Southeast Asia

    This course is designed to help you learn: What are the benefits of developing for Southeast Asia? How can I localize my app or game development to Southeast Asia?

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Develop for Western Europe

    When developing your app for users in Western Europe, keep in mind the market opportunities in this region, cultural considerations when localizing the UI, and experiments to find the best store listing for your app.

    • Duration 5m
    • Rating 4.7
    • Beginner

  • Drive game revenue with merchandising strategies

    How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.

    • Duration 9m
    • Rating 4.7
    • Beginner

  • Drive user acquisition with custom store listings

    In this course, you’ll learn how to target different user segments using custom store listings, specifically how and why to create ‘custom store listings by URL’ and and for Google Ads campaign using ad group IDs. You’ll also learn how...

    • Duration 12m
    • Rating 4.7
    • Intermediate

  • Earn

    Learn about the monetization options available on Google Play and how to use them to maximize your app’s revenue.

    • Collection
    • Rating 3.9

  • Earn in Japan

    This course is designed to help you learn: What are the monetization opportunities in Japan? What forms of payment (FOP) are available in Japan and how can you promote them to boost sales? What pricing strategies should I consider in...

    • Duration 4m
    • Rating 4.8
    • Beginner

  • Earn in Latin America

    Latin America is a fast growing market for Android developers. Learn the monetization opportunities in Latin America, forms of payment available in the region and how you can promote them to boost sales, and pricing strategies to earn maximum revenue.

    • Duration 4m
    • Rating 4.8
    • Beginner

  • Earn in Southeast Asia

    This course is designed to help you learn: What are the monetization opportunities in Southeast Asia? What forms of payment (FOP) are available in Southeast Asia and how can you promote them to boost sales? What pricing strategies should I...

    • Duration 4m
    • Rating 4.9
    • Beginner

  • Earn revenue with a flexible monetization strategy

    There are multiple monetization options available on Google Play. Learn about the options available to you and how you can combine them to create a strategy that maximizes your app’s revenue.

    • Duration 6m
    • Rating 4.6
    • Beginner

  • Embrace a retention mindset

    Learn why retention matters and how your team can pivot to a retention mindset.

    • Duration 7m
    • Rating 4.7
    • Beginner

  • Empower users to feel in control of app use

    The global scale of Android and the diversity of its users creates a unique opportunity for developers to have a positive impact.  Apps and games can be designed to deliver solutions to many different social impact problems, such as: health,...

    • Duration 6m
    • Rating 4.8
    • Beginner

  • Engage

    Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.

    • Collection
    • Rating 5.0

  • Engage potential users with your app or game description

    An app description is the most vital information about your app’s functionality and content that's visible to users. Learn what content to include in your app description, common policy violations to avoid, and strategies for writing great descriptions.

    • Duration 25m
    • Rating 4.7
    • Beginner

  • Engage with user feedback to improve your app

    With the Play Console, you can see your app’s ratings data, individual user reviews, and trends in your app’s reviews. Learn how to browse your app’s ratings and reviews data, and tips on replying to customer reviews.

    • Duration 6m
    • Rating 4.7
    • Beginner