All Activities
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Comply with Families policies and program requirements
When you're designing a great experience for children and families, it's important to keep in mind the policies and requirements that help Google Play build a safe and high-quality place to discover apps and games.
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Go Global: Western Europe
High smartphone penetration and Android adoption in Western Europe present an opportunity for developers who localize their content to the nuances of this market. Suppose you’re looking to succeed in Western Europe, a fast-growing market with over 200M mobile players....
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Google Play PolicyBytes - July 2022 Policy Updates
Theresa Khuu, Google Play and Android Product Marketing Manager, explains the July 2022 Play new policies on Exact Alarm Permission, Better Ads Experiences, Flag Secure Requirement, VPN Service permission, updates on Subscriptions, Health Misinformation, and clarifications on Made for Ads,...
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Offer app subscriptions as part of your monetization strategy
As a developer, subscriptions on Google Play provide you with flexible tools to create, manage, and sell subscriptions. Subscriptions allow users to purchase access to a set of digital benefits within your app.
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Develop for Southeast Asia
This course is designed to help you learn: What are the benefits of developing for Southeast Asia? How can I localize my app or game development to Southeast Asia?
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Earn in Southeast Asia
This course is designed to help you learn: What are the monetization opportunities in Southeast Asia? What forms of payment (FOP) are available in Southeast Asia and how can you promote them to boost sales? What pricing strategies should I...
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Go Global: Southeast Asia
With over 2 billion active Android devices globally, more and more developers are looking for new markets to expand. If you’re looking to succeed in Southeast Asia, a fast-growing market that spends as much as 1.5x more time on the...
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Grow your user base in Southeast Asia
Southeast Asia is a large and diverse region that spans 10 countries, with a population of over 630 million. With a rapid increase in disposable income and in smartphone ownership, Southeast Asia represents a significant opportunity for you to launch...
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Go Global: Japan
If you’re looking to succeed in Japan, one of the largest mobile app and gaming markets, these courses will cover strategies to make your content relevant across development, marketing and growth, and monetization.
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Showcase your app or game with a preview video
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
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Tell your app or game story with screenshots
Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.
