Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
All Activities
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Grow your skills at your own pace
Google offers resources to help you learn fundamental skills at your own pace. Learn the types of self-learning resources Google offers to Google Play developers and how to find the best resource to learn by yourself.
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Understand Google Play's location permissions policies
Learn best practices to stay compliant with Google Play's device location policies, minimize your use of device location permissions, and respond to the permissions declaration on the Google Play Console.
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Fix issues with your app's visibility
Many factors may impact your app's visibility on Google Play. Learn how to diagnose when your app has issues with visibility and discoverability, and the actions you need to take if your app receives a warning notice.
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Set up open, closed, or internal tests
Once your app is ready, you can begin a test release. This course explains the steps to begin and end an open, closed, or internal test.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Manage countries where your app is available
Learn how to manage and update your app’s availability per country, and discover best practices for country targeting in testing.
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View and restrict your app's compatible devices
After you publish your app, view the catalog of available devices, and review which devices are compatible with your app. To help ensure the widest availability of your app, review your supported and excluded devices lists regularly.
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Increase discovery with Google Play Instant
Increase discovery and engagement of your Android app or game by creating an instant experience that users can directly access on Google Play, Google Search, social networks, and anywhere else you share a link.
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Learn more about Google Play policies
A key to the Google Play mission is maintaining the safety and integrity of Google Play as a trusted source of high quality apps for users. To support this effort and keep an even playing field for developers, Google Play...
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ANRs & crashes
To help identify issues that can impact your users’ experiences with your app, take a look at the reports on ANRs and crashes available through Android vitals and how these reports can help you diagnose and fix issues in your...
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Set up games reporting in Google Analytics
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Minimize your use of location data to protect user privacy
To protect user privacy, check for and eliminate any unnecessary use of device location. Before using device location, keep in mind the questions to consider and ways to keep users informed.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Engage with user feedback to improve your app
With the Play Console, you can see your app’s ratings data, individual user reviews, and trends in your app’s reviews. Learn how to browse your app’s ratings and reviews data, and tips on replying to customer reviews.
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Understand App Signing by Google Play
App signing by Google Play is a secure way to verify app updates. Learn how to enroll in app signing by Google Play to take advantage of additional security measures it provides.
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Use a pre-launch report to identify issues
Learn how to use the pre-launch report to identify APK issues with an app during testing. Published test APKs are tested for device compatibility, display issues, performance issues, and security vulnerabilities.
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Set up in-app products
After you have a monetization strategy, it’s time to deploy it in your app. Configure in-app products on the Play Console, and test them using a test account to make sure that your billing setup is ready for your users.
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Test your app or game
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
