As the app and games industry matures, more and more developers are looking for new business models and shifting their focus beyond pure user acquisition toward driving stronger engagement with their existing consumers. Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.

Optimize your app for sustainable business growth
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Overview of optimizing for app engagement
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Create a compelling first time user experience
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Earn revenue with a flexible monetization strategy
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Build meaningful app communities
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Empower users to feel in control of app use
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Build and distribute privacy-friendly apps
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Minimize churn and secure long-term retention