Optimize your app for sustainable business growth
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
All Activities
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Navigate Android vitals
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
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Goals, metrics, and KPIs for games
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Engage
Learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. Also learn how to improve negative reviews and analyze apps’ technical performance.
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Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Learn more about Google Play policies
A key to the Google Play mission is maintaining the safety and integrity of Google Play as a trusted source of high quality apps for users. To support this effort and keep an even playing field for developers, Google Play...
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Comply with Google Play's login credential requirement
When your app or parts of your app are restricted based on login credentials and other sign-in details, it is important to provide users with all required details. This course is designed to help you learn: How can I prepare...
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Understand Google Play's Families policies
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
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Comply with Google Play's Age Restricted Content and Functionality Policy
As a developer, you must ensure that your app complies with Google Play’s rules for protecting minors. This course will show you how Google Play’s Age Restricted Content and Functionality policy applies to certain app categories designed for adult users...
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Dive deeper into Google Play policy
Learn more about specific Google Play policies.
