Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
All Activities
-
-
Maximize pre-launch momentum with pre-registration
Google Play's pre-registration program can be a key tool to help you prepare for an optimal launch. See the technical requirements for pre-registration, its benefits, and how to determine if it’s right for your launch.
-
Introduction to release management
Release management on the Google Play Console gives you the tools to test your app with trusted users, manage all phases of publishing, track your app's releases, and make improvements based on actual user data.
-
Use a pre-launch report to identify issues
Learn how to use the pre-launch report to identify APK issues with an app during testing. Published test APKs are tested for device compatibility, display issues, performance issues, and security vulnerabilities.
-
Plan and prepare for app review times
To help keep Google Play a trusted source of great apps and games for all audiences, carefully review app submissions. Find out how the review process works so you can successfully plan for app reviews.
-
Feedback, ratings, and reviews
Ratings and reviews empower users to share their experiences with your app. Learn how engaging with your reviewers benefits you and your users.
-
Beginner's guide to publishing your app
When managing an app release, you prepare, create, and configure your app for distribution to consumers via Google Play. You will learn key terminology related to releases, publishing requirements, how to use the interface, and best practices for a sm...
-
-
Comply with Google Play's deceptive behavior policies
We’re committed to protecting user privacy and providing a safe and secure environment for our users. Apps that are deceptive to our users are strictly prohibited. As a developer, your apps must comply with Google Play's deceptive behavior policies.
-
Comply with Google Play's policy on misleading claims
Learn how to ensure your app behavior aligns with Google Play’s policy on misleading claims, some examples of acceptable and disallowed app behavior related to misleading claims, and the real-world impacts of your policy violations.
-
Google Play Store Listing certificate study guide
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
-
-
Understand Google Play's Families policies
Learn more about how to select your target audience, comply with Google Play’s Families policies, and see examples of how to complete Play Console questionnaires.
-
Dive deeper into Google Play policy
Learn more about specific Google Play policies.
-
-
-
-
-
Get the most out of your Play Console
You may have used the Google Play Console to publish an Android app or game, but you may not realize that the Play Console has a lot more to offer, especially to those focused on improving the quality and business...
-
Launch
Learn the best practices for publishing and releasing your app or game on Google Play.
-
Launch your app or game
Learn how to roll out an app with release management on the Google Play Console and learn about tools to test, launch, and track your app's releases.
-
Play Console features
Learn the Play Console features to help you grow your business on Google Play.
-
Optimize your store listing with experiments
Learn how the Play Console store listing experiments feature helps you understand which store listing variant makes the greatest impact on your total installs.
-
Best practices for your Google Play store listing preview assets
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
