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  • Create a Google Play Store listing

    Your Google Play store listing is a critical component to attract new users. When creating your store listing, keep in mind the specifications, requirements, and best practices to increase your chances of success on Google Play.

    • Duration 7m
    • Rating 4.7
    • Beginner
  • Comply with Google Play store listing policies

    Creating a policy-compliant and high-quality store listing establishes user trust that benefits the entire Google Play developer community. Let's take a look at how you can stay on the right side of Google Play's store listing policies.

    • Duration 10m
    • Rating 4.7
    • Beginner
  • Tell your app or game story with screenshots

    Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.

    • Duration 9m
    • Beginner
  • Select an icon for your app or game

    As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.

    • Duration 6m
    • Beginner
  • Create custom store listings to reach a global audience

    If your app has a global audience, one way to increase your user base is to customize your store listing for different regional audiences. Learn how custom store listings can help drive installs, when to use custom store listings, and...

    • Duration 6m
    • Beginner
  • Study Jam Exercise: Think about your app or game's brand

    Try this exercise to identify the elements of your app or game’s brand. Your answers or notes to these question prompts may include valuable information to include in your store listing description or preview assets.

    • Duration 4m
  • Google Play Store Listing certificate study guide

    Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...

    • Path
    • Beginner
  • Explore overall acquisition performance with store analysis

    Store analysis reports provide insights that can help you better understand where your users come from, where you have opportunities to convert store listing visitors to installs, and how to optimize your store listing.

    • Duration 10m
    • Beginner
  • Build privacy-friendly apps

    When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.

    • Duration 13m
    • Rating 4.6
    • Beginner
  • Showcase your app or game with a preview video

    To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.

    • Duration 6m
    • Beginner
  • Go Global: Latin America

    Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.

    • Path
    • Rating 5.0
    • Beginner
  • Develop for Latin America

    The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.

    • Duration 5m
    • Rating 3.7
    • Beginner
  • Drive game revenue with merchandising strategies

    How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.

    • Duration 9m
    • Rating 5.0
    • Beginner
  • Maximize game revenue with price discrimination

    To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.

    • Duration 7m
    • Rating 4.7
    • Beginner
  • Privacy by design

    Learn about best practices for building and distributing privacy-friendly apps.

    • Path
    • Rating 5.0
  • Know your meaningfully retained users

    To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.

    • Duration 6m
    • Rating 4.8
    • Beginner
  • Create retention metrics that actually reflect your app

    An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.

    • Duration 6m
    • Rating 4.7
    • Beginner