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Your Google Play store listing is a critical component to attract new users. When creating your store listing, keep in mind the specifications, requirements, and best practices to increase your chances of success on Google Play.
Creating a policy-compliant and high-quality store listing establishes user trust that benefits the entire Google Play developer community. Let's take a look at how you can stay on the right side of Google Play's store listing policies.
Your app’s screenshots help make your app stand out in search results, categories, and featured app lists. When selecting screenshots, keep in mind why it is important to have compelling screenshots and what characteristics make screenshots compelling.
As app icons are the first images a user will see, it is important to create a compelling design graphic for your app. Learn how app icons can help you drive installs and what characteristics make app icons compelling.
If your app has a global audience, one way to increase your user base is to customize your store listing for different regional audiences. Learn how custom store listings can help drive installs, when to use custom store listings, and...
Try this exercise to identify the elements of your app or game’s brand. Your answers or notes to these question prompts may include valuable information to include in your store listing description or preview assets.
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
Store analysis reports provide insights that can help you better understand where your users come from, where you have opportunities to convert store listing visitors to installs, and how to optimize your store listing.
When you design a great app or game experience, remember to accurately and clearly explain your data collection and sharing practices to users. Learn how to evaluate how your apps handle user data and the privacy policy requirements.
The Data safety section is designed to help users better understand the privacy and security practices of apps and games. Learn the best practices and requirements for completing the Data safety form, and how it can affect your app.
To show your app’s capabilities, look and feel, and in-app experience, we highly recommend providing a feature video, also called a promo video. Learn how feature videos help drive installs and the characteristics that make feature videos compelling.
Latin America is a fast-growing market with over 250M mobile players. If you’re looking to succeed in Latin America, learn strategies to make your content relevant across development, marketing and growth, and monetization.
The Latin American market has a large number of mobile users with the majority of them using an Android device. Learn the benefits of developing for Latin America and how you can develop your app for this market.
How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Learn how to use the merchandising matrix tool and behavioral economics to maximize your revenue.
To price your assets competitively, design effective monetization, and maximize your revenue, consider pricing discrimination. Learn what price discrimination is, how it impacts revenue, and how you can optimize your pricing.
Learn about best practices for building and distributing privacy-friendly apps.
To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.
An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
