Know your meaningfully retained users
To help you design strategies to build retention, analyze your user groups that have been retained over the long-term and break down what key features they have used and at what frequency.
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Create retention metrics that actually reflect your app
An app developer has successfully implemented a cohort strategy and created different paths to drive retention for different user groups for his app. Next step is to create the right metrics to track and measure the changes in retention.
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Identify predictive patterns to prevent user churn
Users don’t disengage with your app overnight. There are often usage patterns that lead up to user's dormancy and then churn. Learn how to identify early churn predictors to prevent other users from churning.
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Shape user segment strategy to prioritize resources
Once you’ve identified your meaningfully retained users and created a path for them, you need to segment your users into smaller groups. Learn how to look beyond your most meaningfully retained users and capture other segments of your audience.
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Optimize your store listing with experiments
Learn how the Play Console store listing experiments feature helps you understand which store listing variant makes the greatest impact on your total installs.
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Track installs, uninstalls, trends and engagement with Play Console statistics
Installation metrics inform many of the decisions that you'll make about your app business. They indicate the impact of changes to your store listing, marketing strategy, app performance, and user support strategy.
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Maximize pre-launch momentum with pre-registration
Google Play's pre-registration program can be a key tool to help you prepare for an optimal launch. See the technical requirements for pre-registration, its benefits, and how to determine if it’s right for your launch.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Introduction to release management
Release management on the Google Play Console gives you the tools to test your app with trusted users, manage all phases of publishing, track your app's releases, and make improvements based on actual user data.
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Choose when your app updates are published with Managed publishing
Timed publishing on the Play Console enables you to choose exactly when your app updates are published. This allows you to align the update with ad campaigns or other launch events.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Understand Google Play's payments policy
Describe the Google Play Payments policy Recognize instances that require the use of Play Billing as the only payment method Recognize instances that don't require the use of Play Billing as a payment method
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Google Play PolicyBytes - September 2020 (Payments)
Google Play Billing is required for all developers who charge for digital content in their app distributed by Google Play. New apps submitted to Google Play have until January 20, 2021 to comply. Existing apps have until September 30, 2021...
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