Optimize your store listing with experiments
Learn how the Play Console store listing experiments feature helps you understand which store listing variant makes the greatest impact on your total installs.
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Track installs, uninstalls, trends and engagement with Play Console statistics
Installation metrics inform many of the decisions that you'll make about your app business. They indicate the impact of changes to your store listing, marketing strategy, app performance, and user support strategy.
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Maximize pre-launch momentum with pre-registration
Google Play's pre-registration program can be a key tool to help you prepare for an optimal launch. See the technical requirements for pre-registration, its benefits, and how to determine if it’s right for your launch.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Introduction to release management
Release management on the Google Play Console gives you the tools to test your app with trusted users, manage all phases of publishing, track your app's releases, and make improvements based on actual user data.
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Choose when your app updates are published with Managed publishing
Timed publishing on the Play Console enables you to choose exactly when your app updates are published. This allows you to align the update with ad campaigns or other launch events.
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Declared permissions and in-app disclosures
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
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Understand Google Play's payments policy
Describe the Google Play Payments policy Recognize instances that require the use of Play Billing as the only payment method Recognize instances that don't require the use of Play Billing as a payment method
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Google Play PolicyBytes - September 2020 (Payments)
Google Play Billing is required for all developers who charge for digital content in their app distributed by Google Play. New apps submitted to Google Play have until January 20, 2021 to comply. Existing apps have until September 30, 2021...
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Introduction to app security best practices
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
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Monetization tactics for mobile games
Identify the optimal monetization model for your mobile game and learn approaches to testing your demand curves to drive revenue.
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Price discrimination and merchandising in mobile games
Identify how you can utilize price discrimination approaches and merchandising strategies to craft different offers for different segments of players by using your data to understand their needs and interests in your game.
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