To help potential users make the decision to install your app, consider creating a feature video, also called a promo video, to show your app’s capabilities, look and feel, and in-app experience. Promo videos are optional, but a promo video may be required of your game to be shown in certain parts of the Google Play Store.
This course is designed to help you learn:
- How can feature videos help you drive installs?
- Why is it important to select a compelling feature video?
- What characteristics make feature videos compelling?