Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. You'll learn how to use best practices for text and graphics that make up your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can get you the most installs.

Best practices for your Google Play store listing preview assets
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Select an icon for your app or game
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Engage potential users with your app or game description
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Select a feature graphic
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Tell your app or game story with screenshots
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Showcase your app or game with a preview video
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Optimize your store listing with experiments
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Use custom store listings to reach a global audience
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Run effective price experiments for in-app products